Conversion Optimisation Manager

• Own specific KPIs within defined areas of influence in the conversion funnel and customer lifecycle. Work closely with other teams to ensure the first purchase and ongoing customer experience is optimised for conversion performance
• Lead the strategy and then the design, implementation and measurement of the brand’s conversion optimisation roadmap and activities
• Identify and analyse conversion metrics and KPIs from high value and/or high volume sources and provide the conversion and engagement journeys that allow them to realise maximum contributions to business outcomes
• Deep-dive into conversion performance to generate recommendations and drive AB and multivariate testing, new landing page builds, new conversion journeys and unique digital engagement experiences
• Aspire to attain the highest level of optimisation agility and velocity possible while focusing on both marketing and commercial outcomes
• Master how the brand communicates with prospects (targeting and personalization) to deliver the best content, journeys and experiences to increase conversions
• Work closely with other marketing teams (Retention, Affiliates, SEO, traditional media, digital media, social media and referrals), keep abreast of all distribution and customer lifecycle efforts that drive awareness, generate traffic and retain engagement to collectively ensure the brand is meeting or exceeding performance targets
• Follow cohorts through first purchase and into lifecycle monitoring customer behaviors and KPIs, provide recommendations to other marketing teams and business units to shape the current and future marketing mix
• Plan your activities thoroughly and forecast how these efforts will impact business outcomes
• Deliver executive-level reports that convey complex analytical findings in a concise manner
• Document your key learnings, big wins and misses in company wiki and jira spaces to grow the businesses intellectual property

This position is an advanced digital marketing role; and experience should be reflective of such. The successful applicant will have the following:

• 5+ years of digital marketing experience in a performance centric / leaning role
• A successful track record of ideating, implementing and scaling CRO (Conversion Rate Optimisation) programs
• A strong customer centric approach to optimisation leveraging your added experience in UX, UI and digital design for conversion best practices
• Experience on industry leading optimisation tools like / similar to: Optimizely, Google Optimize, Omniconvert, Unbounce etc
• Ability to manipulate performance data independently, then interpret and present that data in engaging and meaningful ways
• Ability to manage and prioritise multiple marketing projects simultaneously within a complex organization
• Excellent negotiation and relationship building skills
• Hybrid working model
• Must be able to travel internationally as required (10% or less)